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Story Why Uttariya? What Makes Us Different From Every Other Ethnic Brand

There are hundreds of brands selling Indian ethnic wear. Some are big. Some are beautiful. Some are both. So why shou...

May 26, 2026

Story Durga Pujo Special Blouse Looks

Handpicked by style experts at the house of Uttariya Be it the first night of pandal hopping, the arrival of Shasht...

Sep 16, 2022

Story Cotton Blouses Designs for Women

Must have blouse designs for the upcoming festive season! The season of festivities is just around the corner. Look a...

Sep 10, 2022

Story Beauty in Batik

The Oldest Fabric Art in the World It was some 2000 years ago, when Ambatik (as it was called originally) came into ...

Jul 08, 2022

handloom My Handloom, My Heritage

The tale of my loom & me. When something is handmade, it automatically becomes a little more special. From a tiny...

Jul 04, 2022

Story Weaving the Jamdani Story

There was once upon a time, an Arab traveller, his name was Sulaiman. It is said that back in the 9th century, he men...

Jun 28, 2022

Story Styling A Kalamkari Saree

Tips from Experts at Uttariya Often inspired from nature, sometimes derived from culture, the hand-block printing sty...

Jun 22, 2022

Story Beautiful in Banarasi

Make your Banarasi ‘fit perfect by avoiding these common saree faux pas Whenever it comes to a special celebration or...

Jun 18, 2022

Story Turn Heads With A Terrific Contrast

How to create the perfect colour contrast with your saree look Gone are the days of plain sarees and matching blouses...

May 19, 2022

Story Sarees for every Naari

"You don't look good in a saree", said no one ever. With saree styles aplenty, there's always a saree that's a perfec...

May 10, 2022

Story Rediscovering grace, rooted in heritage

Stories from the home of handloom What really makes a handloom so distinctive? What is it about a handcrafted fabric ...

Apr 30, 2022

Story The Dulhan Ki Dost Lookbook

This shaadi season, get the perfect bridesmaid style in vibrant tints of tradition Weddings are no more just about th...

Apr 25, 2022

Story The Spirit of Shubho Nabo Borsho

The many shades of Poila Baisakh and what makes it so special Much has been said about the origin of Poila Baisakh. W...

Apr 07, 2022

Story To Maa, With Love

Dearest Maa, Shubho Nabo Borsho! It’s that time of the year again there, right? The roads are echoing with the melod...

Apr 04, 2022

Story To Saree Or Not To Saree?

Some workplaces follow a strict dress code, some on the other hand, don’t have one. However, in both cases, sarees ar...

Apr 04, 2022

Story Love Online Shopping? Learn How You Can Make It Safer

We are constantly on our devices and every time we surf online, coming across an E-Commerce portal is inevitable. We ...

Mar 24, 2022

Story The Dhonekhali Saga

Bengalis have a cherished association with sarees, and Bengal is known to produce some of the finest ones. When we sp...

Mar 17, 2022

Story The New Age of Saree Styling

Draped to Delight: The New Age of Saree Styling Not just a garment, Saree is truly an emotion. Having transcended cen...

Mar 04, 2022

Story Summer Shimmer & Spring Bling

Stay on top of ethnic trends this spring-summer season, and flaunt your fashion with statement saree styles. Bright s...

Mar 03, 2022

Story Blouses and Stories

You remember the Times when you would pass by a lake and the lotus flowers embedded on its surface would fill your h...

May 14, 2021

stories Untold stories of Weavers!!

Do you realize how arduous weaving is?Have you ever spared a thought for the weavers behind the art?So Uttara's, let ...

Apr 22, 2020

handloom sarees The Most Beautiful Outfit a Woman Can Wear is Confidence.

  What do you think is the best thing to do when you are feeling low, bored or when you have no idea of how to utili...

Jan 29, 2020

patachitra Patachitra Saree: Stories on Body

  The identity of the saree is said to come from its weavers. The love and care with which the weavers bring these sa...

Jan 09, 2020

bengal handloom sarees Five Handloom Sarees that You Will Find in Your Mother's Closet For Sure

  Haven't all our childhood and half our adult lives been spent rummaging our mother's closet for her precious sarees...

Jan 03, 2020

blouse design 9 Blouse Designs from the House of Uttariya that will Steal Your Heart

  The saree story is incomplete without the mention of a blouse. One cannot imagine a stunning saree look without a p...

Sep 30, 2019

sindur khela Sindur Khela: Why Do Bengali Women Play with Sindur On The Last Day of Durga Puja?

Indians are familiar with the ritual Sindur Khela that takes place at the last place of the Durga Puja. Till date, Du...

Sep 25, 2019

dongria kondh saree Shine in a Saree: 5 Perfect Sarees for this Durga Puja

  Durga Puja is more than just a festival for Bengalis. It is five days full of celebration, feasting, praying, bondi...

Sep 16, 2019

durga puja Wrapping Up: Which Sarees to Wear This Durga Puja?

 With less than a month to go for the Durga Puja, the most common question we Bengalis ask each other is, “Have you ...

Sep 13, 2019

Story A Letter to My Daughter – Six Yard of Memories

  Dear Buran I love you and would miss you terribly during the Durga Puja this year. I wait the whole year for these ...

Sep 05, 2019

ikkat sarees Ikkat Saree: A Traditional and Contemporary Wear in India

Saree is more than ethnic traditional wear in India. It is synonymous with nostalgia and memories. Don’t we all covet...

Sep 02, 2019

dongria kondh Dongria Kondh - The Tribe of the Niyamgiri Hills

The identity of a saree comes from its weavers. How the threads of cotton or silk will be woven, in what pattern, and...

Aug 31, 2019

Story Linen Saree – A Unique Gift For Your Wife

Your wife’s birthday is around the corner and you want to give her a special gift. Thus, you have started visiting v...

Jul 30, 2018